"Gloria", by Laura Branigan (a classic in the Atlas catalog), has seen a signifcant spike in sync placements. In the last month alone, the song has been featured in both The Assassination of Gianni Versace: American Crime Story and in I Tonya. Atlas Music Publishing CEO, Richard Stumpf, spoke with Variety to explain the sync increase:
“The spike is entirely due to Atlas taking over the Sugar Music catalog in 2016,” he explains, referencing the song’s Italian publisher. “We have doubled the annual sync. Kristen Bushnell Perez, our head of sync, and her team do an incredible job of promoting our songs.” (Warner Music Group owns the master of the Branigan version of “Gloria” while publishing for the song’s writers — Giancarl Bigazzi, Umberto Tozzi and Trevor Veitch — is with Atlas.) “We selectively populate our musical pallet so that we have the top songs, from top eras available to pitch,” Stumpf adds. “By doing this, each song has a better shot at increased value. It also allows us to be lightening fast with license clearance. These are big factors in raising sync levels for catalogs.”
Stumpf estimates that a song like “Gloria” can earn “millions” over the life span of its second act. “All evergreens, if managed properly, should be able to produce a high level of steady revenue,” he says. “But even the greatest garden, if not watered, will wither. Same with music. If songs are stuck at bloated publishers who can’t focus, they lose value. Our favorite thing to do is pick up catalogs from super-sized publishers and add value. A song like ‘Gloria’ can pull in six figures for film use and high six to seven figures for commercials. And that’s just the publishing side!”
Why does “Gloria” rise above the rest for major cues? The publishing executive also points to the song’s “sonic intensity” along with the imagery in the lyrics. “This is where music supervisors do a great job.”
You can read the full article on Variety.
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Founded by Richard Stumpf (CEO) in 2013, Atlas Music Publishing is a service-oriented, digital market-minded alternative to big box, high volume music publishing. Atlas was built on the belief that “Bigger is not better. Better is better.” Bringing together a team of veteran music publishing executives with proven track records, the company currently represents songs performed by top stars including Madonna, Al Green, Booker T. and the MG’s, Otis Redding, John Legend, Sam Hunt, Carrie Underwood, Kelly Clarkson, Florida Georgia Line, Luke Bryan, Dr. Dre, BJ the Chicago Kid, T.I., Justin Bieber and Tori Kelly. The company boasts a roster of hitmakers that spans multiple genres, including Counting Crows, Van Halen, Toby Gad, Sean Garrett, Brian Howes, Dan the Automator, Mike & Keys,Matthew West and Ashley Gorley, as well as emerging artists Oshea, Alex Winston, Alex Vargas, TOTEM, and Secret Weapons, amongst others. Well-funded by a mix of long-term strategic and financial partners, with access to up to $400 million in capital, Atlas provides its writers with on-the-ground representation in every global territory, with its headquarters based in New York. For more information, visit www.atlasmusicgroup.com. For breaking news updates and behind-the-scenes information, follow @atlasmusicpub on Twitter.
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