NEW YORK, NY (February 1, 2016) – Acura announced late last week that it would be using Van Halen’s iconic song “Running with the Devil” as the musical bed to its new ad for the re-launch of the legendary NSX. Watch here.
It’s the first time the song has been used in an advertisement. Atlas founder and CEO Richard Stumpf explained, “When the concept was introduced, we knew it would have to be very special for the band to want to engage. These guys are legends and have written iconic songs. We are all rightfully prudent when it comes to syncs and brand associations. If it’s right on all levels across the board, the guys are open to licenses. After hearing what the plan was around the creative and that it would kickoff during the Super Bowl, the guys felt good about the connection to this very powerful and very stylish automobile. We worked with the agency and the guys along the way to facilitate a smooth process. Everyone is very pleased with the result.”
ABOUT ATLAS MUSIC PUBLISHING
Founded by Richard Stumpf (CEO) in 2013, Atlas Music Publishing is a service-oriented, digital market minded alternative to big box, high volume music publishing. Atlas was built on the belief that “Bigger is not better. Better is better.” Bringing together a team of veteran music publishing executives with proven track records, the company currently represents songs performed by top stars including Madonna, John Legend, Carrie Underwood, Kelly Clarkson, Daughtry, Luke Bryan, Keyshia Cole, Icona Pop, Prince Royce and Colbie Caillat. The company boasts a roster of hit-makers that spans multiple genres including Van Halen, Toby Gad, Printz Board, Dan the Automator, Mike & Keys, Matthew West and Ashley Gorley as well as emerging artists Falls, Alex Winston, Alex Vargas, and Secret Weapons, amongst others. Well-funded by a mix of long-term strategic and financial partners with access to up to $400 million in capital, Atlas provides its writers with on the ground representation in every global territory, with its headquarters based in New York. For more information, visit www.atlasmusicgroup.com. For breaking news updates and behind-the-scenes information follow @Atlasmusicpub on Twitter.
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