September 20, 2018 - Los Angeles, CA: Atlas Music Publishing today announced the hiring of Mike Locke as VP of Creative Synchronization and Marketing. In this role, Mike will be based in Los Angeles and oversee all sync activity, as well as contribute to overall business development.
In making the announcement, founder and CEO of Atlas, Richard Stumpf, explains, “Atlas is known for its proactivity, which includes a heavy sync prowess. We have a history of growing sync sometimes over 50% when we take on a catalog or artist. Whether it is placing legendary songs from the likes of Van Halen and Al Green, or brand new works from up and comers such as Saint PHNX and Coyle Girelli, Atlas has made a name for itself in the music supervisor community. We are known as a brand that is quick with turnarounds, on point with its pitches, and strong, but fair negotiators. Mike’s arrival is another part of our continued growth. When we decided we needed a senior-level person at the wheel, we met with many, many candidates, but it was clear to us that Mike had both the experience, and the ‘never quit’ attitude that is vital for this role. Under Mike’s leadership the team will inevitably add to the already strong results we’ve had.”
As a highly respected and seasoned executive, Mike formerly led the sync licensing department at INgrooves, where he secured placements across all media including major campaigns for Google, Apple, Starbucks, and Royal Caribbean. Previously, Mike co-founded Silver Side Productions, a music licensing and digital label company, where he signed labels and artists and enjoyed landing songs into ad campaigns (Subaru, Budweiser), major motion pictures (“The Twilight Saga: Breaking Dawn - Part 2”) and trailers (“Mission Impossible 6,” “Equalizer 2”), television, (“Grey’s Anatomy,” “American Idol,” “Parenthood”) and video games. Mike started his career at Warner Music Group where he focused on new ways to exploit songs in the catalog.
Mike Locke states, “I'm thrilled to join the Atlas team and look forward to further developing their catalog. They’ve done an impressive job in a short period of time working with both iconic song catalogs and developing new talent. I look forward to getting creative with ways to partner within the industry, build out the sync department and contribute to the overall company growth."
Founded by Richard Stumpf (CEO) in 2013, Atlas Music Publishing is a service-oriented, digital market minded alternative to big box, high volume music publishing. Atlas was built on the belief that “Bigger isn’t better. Better is better.” Bringing together a team of veteran music publishing executives with proven track records, the company currently represents songs performed by top stars including Drake, Demi Lovato, The Band Perry, Madonna, Al Green, Booker T. and the MG’s, Otis Redding, John Legend, and Ed Sheeran The company boasts a roster of hit-makers that spans multiple genres including Van Halen, Brian Howes, Dan the Automator, Mariibeatz as well as emerging artists, ELHAE, Alex Vargas, Slothrust, Coyle Girelli, Major Myjah, Totem, Saint PHNX and others. Atlas has offices in New York, Los Angeles, and Nashville and provides its writers with on-the-ground representation in every global territory through its network of hand-picked sub publishers.